Suzuki Philippines and Sakura Autoworld Break Ground for New 3S Dealership in Lucena City

Suzuki Philippines Incorporated (SPH), in partnership with Sakura Autoworld, Inc., officially held the groundbreaking ceremony for its upcoming Suzuki Lucena 3S dealership, marking another step in the brand’s expanding presence in South Luzon.

Located along Diversion Road, Brgy. Ilayang Dupat, Lucena, Quezon Province, the new dealership will offer improved accessibility and convenience to customers across the Quezon area. As the progressive capital of the province and a key commercial center in Southern Luzon, Lucena provides an ideal setting for the new facility, with its strong economic activity, increasing consumer demand, and dynamic community.

Mr. Norihide Takei, Director and General Manager for the Automobile Division of Suzuki Philippines, delivered an inspiring message during the ceremony. He shared:
“Today’s groundbreaking marks more than just the start of construction. It signifies continued growth, stronger collaboration, and shared success between Suzuki Philippines and Sakura Autoworld. Together, we are not only building a dealership — we are building opportunities, trust, and a stronger connection with the community.”

Set to become Sakura Autoworld’s 16th dealership, Suzuki Lucena will feature a complete 3S facility—Sales, Service, and Spare Parts—to ensure a seamless customer experience for residents of Lucena and nearby municipalities. The dealership will house a 2,000-sq.m. Showroom capable of displaying up to five Suzuki vehicles, along with five fully equipped service bays to deliver quality after-sales support.
The establishment of the Lucena dealership highlights the shared commitment of Suzuki Philippines and Sakura Autoworld to bring reliable and accessible mobility solutions closer to Filipino families, reaffirming Suzuki’s promise to always be By Your Side.