Electrified Innovation: Suzuki Philippines Powers into the Future at the 2026 PIMS

Suzuki Philippines is set to make a powerful and exciting return to the 10th Philippine International Motor Show (PIMS) 2026, happening from June 4 to 7, 2026, at the World Trade Center Metro Manila. In line with this year’s PIMS theme, “Forward in Every Drive,” Suzuki proudly brings its own bold showcase direction, “COME ALIVE: THE NEW ERA BEGINS”—a dynamic expression of the brand’s next leap in innovation, electrification, and future-ready mobility for Filipino drivers.

As the automotive landscape continues to evolve, Suzuki moves forward with renewed energy and purpose, presenting a lineup that embodies smart engineering, efficiency, and driving excitement. On display at the Suzuki Showcase are the Jimny 3-Door with Suzuki Safety Support, XL7 Hybrid Black Edition, Dzire Hybrid, Fronx Hybrid, and Suzuki’s latest global electrified model, each reflecting the brand’s commitment to delivering practical yet forward-thinking mobility solutions designed for everyday life and beyond.

Bringing the experience closer to guests, Suzuki invites everyone to take the wheel through its full test-drive lineup, featuring the Jimny 3-Door and 5-Door, S-Presso, Ertiga Hybrid, Fronx Hybrid, and Dzire Hybrid. From city driving to weekend adventures, participants will experience firsthand Suzuki’s performance, comfort, and efficiency, with complimentary refreshments available for all test-drive guests throughout the event.

The excitement begins on Day 1 with a special product launch presentation from 1:00 PM to 1:15 PM, setting the tone for Suzuki’s bold new chapter. The energy continues across the succeeding days with the Suzuki Show featuring guest performers, happening from 3:30 PM to 4:00 PM on Day 2 and 3:30 PM to 4:30 PM on Day 3 and 4, bringing entertainment, engagement, and vibrant energy to the booth.

Families and young visitors can enjoy the Suzuki Safety Scouts activity area, featuring fun and educational road safety experiences for children, exciting booth games with free prizes, and special merchandise for guests who complete a bank application and reservation. Visitors can also purchase the newly launched Suzuki Fronx Shirt, available exclusively at PIMS for a special price of PHP 299.

PIMS 2026 will be open to the public on June 4 from 11:00 AM to 9:00 PM, and on June 5 to 7 from 10:00 AM to 9:00 PM. Tickets are available onsite at PHP 200 for adults and PHP 150 for senior citizens, PWDs, and children 12 years old and below, or online via https://pims.helixpay.ph

With “COME ALIVE: THE NEW ERA BEGINS,” Suzuki Philippines reaffirms its commitment to delivering mobility that excites, empowers, and moves every Filipino forward. At this year’s PIMS, Suzuki showcases more than vehicles—it brings a new era of driving experiences to life.

For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto PH’s Facebook page at https://www.facebook.com/SuzukiAutoPH, follow them on X at https://x.com/SuzukiAutoPH and Instagram at @suzukiautoph.