Suzuki Philippines Celebrates “Tagumpay,” Honors Top Dealer Groups and Reinforces Winning Direction for 2026

Pasay City, Philippines — Suzuki Philippines Incorporated (SPH) opened its 2026 Dealer Conference by recognizing the driving force behind its continued success—the Top 5 Volume Driver Dealer Groups that delivered outstanding sales performance and operational excellence over the past year. Leading the roster is SAKURA AUTOWORLD, INC., hailed as the Top Dealer Group in Sales (1st Place), followed by CEBU AUTOCENTRALE CORPORATION / AUTOCENTRAL INCORPORATED in 2nd Place, ETNA MOTORS, INC. / MT. SINAI MOTORS CORPORATION securing 3rd Place, GRAND CANYON MULTIHOLDINGS, INC. in 4th Place, and lastly MATRIX MOTOR CORPORATION in 5th Place. These dealer groups played a pivotal role in accelerating Suzuki’s growth, demonstrating strong market execution, customer focus, and consistency across their respective networks.

Top Dealer Group Sales 1st Placer – Sakura Autoworld, Inc.

Top Dealer Group Sales 2nd Placer –   Cebu Autocentrale Corporation Autocentral Incorporated

Top Dealer Group Sales 3rd Placer –   Etna Motors, Inc. / Mt.Sinai Motors Corporation

Top Dealer Group Sales 4th Placer –   Grand Canyon Multi Holdings Inc

Top Dealer Group Sales 5th Placer –   Matrix Motor Corporation

In addition, the Legacy Partnership Award was presented to PONCE AUTOMOBILE CORPORATION in recognition of its unwavering partnership with Suzuki Philippines Incorporated for over three decades. The award honors their steadfast commitment, loyalty, and invaluable contributions in strengthening the Suzuki brand while delivering exceptional service to customers in Bacolod and Negros Occidental. Their 31 years of dedication stand as a testament to a truly enduring partnership built on trust, excellence, and shared success.

Legacy Partnership Award - Ponce Automobile Corporation

Their achievements were instrumental in Suzuki Philippines’ solid 2025 performance, where the company recorded 21,984 units sold, marking an 8% growth year-on-year, and maintaining its Top 3 position in CAMPI rankings.

The recognition of these top-performing groups set the tone for the evening highlight of the 2026 Suzuki Dealer Conference, held at Solaire Resort Entertainment City, and themed “Tagumpay.” The event gathered dealer principals, partners, bank partners, and company leaders in a celebration of shared accomplishments and a renewed commitment to future growth.

In his keynote message, SPH President Koichiro Hirao emphasized that Suzuki’s success is built on the strength and alignment of its dealer network. He noted that as the market becomes more competitive and customer expectations continue to evolve, growth will require a more disciplined and focused approach—one that goes beyond traditional methods and embraces adaptability, strategic execution, and long-term thinking.

Automobile Division Director and General Manager Norihide Takei reinforced this direction by highlighting the importance of “smarter volume,” stressing that success today is not defined by scale alone, but by the ability of dealerships to operate efficiently, respond quickly to market needs, and deliver meaningful customer experiences. He emphasized that dealers remain at the forefront of the business, transforming opportunities into sales and building lasting relationships with customers.

Suzuki Philippines also reaffirmed its long-term commitment to growth through continued investments in infrastructure and operational capability. Managing Director Norminio Mojica shared updates on key developments, including the expansion of the company’s Pre-Delivery Inspection facility and the development of a new integrated parts warehouse and training center. These initiatives are designed to strengthen operational efficiency and support the growing demands of both the network and customers.

Beyond sales, the conference underscored the importance of aftersales excellence in sustaining customer trust and brand loyalty. Yukio Sato, General Manager for After Sales and Marine Division, emphasized that while a sale marks the beginning of the customer journey, it is the quality, reliability, and consistency of aftersales service that ultimately define long-term success.

Earlier in the day, Suzuki Philippines also staged its first-ever Suzuki Dealer Summit, bringing together dealer principals for a series of insightful sessions led by respected thought leaders. The summit opened with Rafael Alfonso Manalili, Economist and Assistant Vice President at the Bank of the Philippine Islands, who shared his analysis on macroeconomic trends and their impact on financial markets and business decision-making, helping dealers better understand the broader economic landscape and its implications on their operations. This was followed by Carlo Ople, Founder of Unbox and CEO of the Unbox Group, who provided valuable perspectives on digital ecosystems and how online interest can be effectively converted into real business results. Closing the summit was Francis J. Kong, one of the country’s most respected business speakers, who delivered an inspiring talk on leadership and customer experience, emphasizing that true service excellence is rooted in culture, mindset, and daily execution within the organization.

From L-R: Yukio Sato (SPH GM for Aftersales Service and Marine); Catherine Magtibay (SPH GM for Finance and Administration); Carlo Ople (Speaker for Digital-to-Driveway Conversion Playbook); Norminio Mojica (SPH Managing Director); Francis Kong (Speaker for Customer Experience as Dealer Differentiator); Koichiro Hirao (SPH President); Rafael Manalili (Speaker for Economic Outlook & Smart Volume Planning); Norihide Takei (SPH Director and GM for Automobile); Yasuki Nakagawa (SPH Assistant to the General Manager & Auto Sales Department Head)

As the 2026 Suzuki Dealer Conference concluded, Suzuki Philippines reinforced a unified direction anchored on discipline, innovation, and strong partnerships. With its top dealer groups leading the way and the entire network aligned toward a common goal, the company moves forward with confidence—ready to turn every challenge into an opportunity and continue its journey toward shared “Tagumpay.”