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From loom to zoom: Suzuki celebrates 100 years
Wednesday, March 25, 2020

From loom to zoom: Suzuki celebrates 100 years

Manila, Philippines – Suzuki Philippines Incorporated recently announced that its parent Suzuki Motor Corporation (SUZUKI), Japan’s fourth largest automaker, is proudly celebrating its 100th anniversary this year.  SUZUKI, known as a manufacturer of superior-quality motorcycles, automobiles, and outboard motors, started as a loom weaving company called Suzuki Loom Works in 1902 in Hamamatsu, Shizuoka Prefecture in Japan. Founded by accomplished innovator and inventor Michio Suzuki in answer to a deep sense of mission, the company was built to help the Enshu District weaving industry and the other businesses in the city. Its initial business was providing loom weaving equipment for Japan’s massive pre-war silk industry.  Michio Suzuki’s focus on listening to customers' needs and the value of hard work--these “monozukuri” or manufacturing principles hinged on craftsmanship--enabled Suzuki to be successful in this initial field. A famous quote attributed to the illustrious founder also encapsulated SUZUKI’s guiding principles, “If the customer needs something, we must do whatever we can to respond. Hard work guarantees success.”  In March 1920, the company was reorganized and incorporated with Mr. Suzuki as president of Suzuki Loom Manufacturing Company, the precursor of the modern-day SUZUKI. Ultimately, Suzuki's success in the looms business and its principles led the company to diversify into another industry that was crucial to the advancement of Japan: the motor vehicle transport industry.  Enshu winds and the rise of the motorized two wheels: Suzuki motorcycles  The development of Suzuki motorcycles started with an inspiration. Managing Director of Suzuki, Shunzo Suzuki decades back was riding his bicycle against a headwind blowing along the coastal pine forest of the Enshu Region when the thought of a motorized bicycle formed in his mind. His thoughts revolved around building a motorized bicycle that anyone can easily handle and ride. In 1954, a motorcycle with a 90cc engine made its debut -- the Suzuki Colleda. The Colleda embodied what the company valued most in producing motorcycles: easy to ride, strong, and long lasting.  The rise of the motorized four wheels: Suzuki automobiles.  This principle of “monozukuri” embraced by Michio Suzuki and his company fueled his long-cherished development of automobiles but was unfortunately pushed aside due to the onset of the Second World War. After the war and eighteen years after the initial development began, the automobile development program was finally reinstated and work began in earnest with the determined words of the founder, “We have got to do what we have got to do. The value of the efforts will be that much greater if we push on in spite of limited money and resources.”  Finally in 1955, the passion, the craftsmanship and a deep understanding of what customers desired was realized in Japan’s first automobile the “Suzulight”.  Fast forward to today, the dream of Michio Suzuki has continued to fuel the company with the launch of many products that more and more people come to love and cherish.  From loom to outboard motors, the rise of no wheels: Suzuki marine engine.  Suzuki’s reputation as an ingenious and quality manufacturer of small reliable combustion engines eventually led the company to supply another transportation platform, the outboard motor engine for marine transport in 1965 when the “ultimate 4-stroke outboard” was launched. Its global reputation soared even further as the engine became known for better acceleration, better fuel efficiency, and better value.  Suzuki Philippines 35th year in the Philippines  Suzuki is also in its 35th year in the Philippines with the local subsidiary as the only integrated company carrying Motorcycle, Automobile and Outboard Motor products in Asia.  With 68 dealership groups and a network of 3079 shops, Suzuki Motorcycle has successfully dominated the underbone market with the Smash, touted as the number one selling Underbone in the Leisure category and the Raider R150 acknowledged as the “Underbone King” for being the highest selling model in the Underbone Sport category. Both models have sold more than double their competitors over the years.  Solidifying its presence with a 21.17% increase covering all quarters in 2019, Suzuki Automobile has steadily captured market share. Jumping three places to now becoming 5th in the Philippine market, the boost in sales was the realization of the company’s aggressive efforts throughout 2019, leading to top models Ertiga, Vitara and Celerio becoming some of the market’s most enjoyed vehicles of the year.  The newest addition to Suzuki Philippines is the Outboard Motor or Marine business. With 6 dealerships, it has achieved 205% sales growth in 2019. The division's Sales and After Sales Teams have left competitors continuously turning heads in the business through excellent service to marine customers.  Here’s to the next 100-years as Suzuki continues to create and innovate for the satisfaction of its customers in the Philippines and all over the world.  We will continue to strive and take part in the community as we are currently experiencing a major speed bump worldwide. As Team Suzuki, our participation goes beyond not just by producing reliable products but being able to assist in continuing the way of life of our people. Stay calm. Stay safe. Stay home.  For more information, visit www.suzuki.com.ph or join our community: Suzuki Motorcycles www.facebook.com/suzukimotorcyclesphilippines Suzuki Automobile www.facebook.com/suzukiphilippines Suzuki Marine www.facebook.com/suzukimarineph   About Suzuki Philippines Incorporated  Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the motoring industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability.
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Suzuki Philippines Unveils The All-New XL7 and S-Presso
Saturday, March 14, 2020

Suzuki Philippines Unveils The All-New XL7 and S-Presso

Manila, Philippines, March 14, 2020-- Suzuki Philippines Inc. (SPH), the country’s pioneer compact car distributor, launches the all-new Suzuki XL7, and S-Presso. Both uniquely designed, the XL7, an SUV, and S-Presso, a compact crossover, with a modernized classic Suzuki trademark look, are now available in the country to cater to the needs of modern Filipino families and professionals as a reliable companion in witnessing new places and exciting drives!  “We have seen our customers progress over the years and it is only fitting that we in Suzuki make sure that we are able to provide them with top-notch vehicles which champion the Suzuki Way of Life! in their everyday lives. The newest addition to our SUVs which is the XL7, perfectly fuses exterior aesthetic and dynamic interior with its seating capacity that can accommodate seven passengers. The S-Presso that proudly boasts of the iconic Suzuki SUV design is perfect for our customers who appreciate compact cars that deliver excellent engine performance made to match their needs when it comes to conquering daily challenges on the road,” says Suzuki Philippines Vice President and General Manager for Automobile Division, Mr. Keiichi Suzuki Be Bold and Drive in Style With the All-New XL7 The All New XL7 boosts its performance with a K15B engine, allowing for a desirable speed to and from every destination. The XL7 delivers an output power of 103hp/6,000 rpm and torque at 138N-m/4,400rpm that will surely make road trips and even city driving a breeze. The XL7 is Suzuki’s most dapper SUV yet with its bold face and front fenders with garnish that creates a bold and robust exterior styling. On the inside, the XL7 is just as impressive with its dynamic interior with flexible seating arrangements where even passengers at the third row get to enjoy wide leg room. With a 199L maximum luggage capacity, groceries, travel bags, camping equipment, and other adventure essentials won’t be a nuisance at any cost. Advanced and sleek convenient features are available as well for the All-New XL7. These features include rear parking sensor and rear parking camera to ensure safety in every drive, advanced multi-information LCD display that will make viewing current conditions of the vehicle easy, automatic aircon controls and keyless push start function. A 10-inch infotainment system with Apple Carplay and Android Auto makes for an entertaining and comfortable passenger experience, not to mention ventilated cup holders to add on to daily convenience. With its 7-seater capacity, safety is not compromised as it comes with dual airbags backed up by Anti-lock Brake Sytem (ABS) with Electric Brake force Distribution (EBD) and Electronic Stability Programme (ESP), to make the whole driving experience more secured. New Generation Platform Technology with HEARTECT The XL7 is equipped with a new generation HEARTECT platform that will make for an optimum driving experience when driving, turning, and stopping due to weight reduction. This technology will also allow for a quiet drive due to improved NVH performance. With the new generation HEARTECT platform, cabin and luggage area are maximized with the increased available space. The HEARTECT platform effectively disperses energy during collision for better safety and gives the XL7 high maneuverability by its greater front wheel turning radius. The All New XL7 is priced at an SRP of Php1,068,000.00 and comes in desirable colorways with new additions, Brave Khaki and Snow White both in pearl finish, while Magma Gray and Sunrise Orange in metallic finish for those who want a more subtle but eye-catching color. Be Efficiently Athletic and Powerful With the All-New S-Presso The All-New S-Presso, a compact crossover, offers a classic look refurbished with a modern take on the iconic Suzuki SUV design, its high ground clearance makes this vehicle a sight to behold. Its athletic profile that suits its tall and powerful stance will make head turns wherever the road it cruises. Completing this hatchback’s classic Suzuki SUV look is the distinct lamp design and signature C design tail lamps complemented by strong character lines and its muscular front grille. The S-Presso is powered by a fuel efficient 1.0L K10B engine which you can operate in five-speed manual transmission so taking the S-Presso to a long drive will be effortless as it is also designed to conquer different terrains. The S-Presso’s spacious interior makes it able for the driver and passengers to have ample space without sacrificing the luggage capacity which can accommodate 239L luggage space. While on the road, both the driver and passengers will experience a commanding view of the vicinity with its high-seat position. Its Interior driving amenities include storage space for bottles and cup-holders, air conditioning that comes with a heater control, and front power windows that provide ease for the driving experience. The All-New S-Presso Features Suzuki’s Total Effective Control Technology, (TECT) body, which scatters collision energy across the vehicle frame to mitigate damage to the car and passengers. Other safety features of the S-Presso include dual airbags, rear parking assist, and anti-brake locking systems. The All New S-presso is priced at a SRP of Php518,000.00 and is available in a new colorway, Sizzle Orange. You may also enjoy the S-Presso in Fire Red, Metallic Granite Gray, and Metallic Silky Silver. These highly anticipated duo will be readily available in all 79 Suzuki dealerships nationwide starting March 14, 2020. You may still avail the early booking discount with Php15,000 for the S-presso, while Php 30,000 for XL7 until March 18, 2020. For more information about Suzuki Philippines and its automobiles, please visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.                                                                                                                          About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph
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Shall We Drive? Let Suzuki and Doraemon Be With You.
Wednesday, March 11, 2020

Shall We Drive? Let Suzuki and Doraemon Be With You.

Manila, Philippines, March 9, 2020--Suzuki Philippines, the pioneer in compact car distribution invites families to have a fun and memorable experience in Suzuki dealerships nationwide. Purchasing your own vehicle is made more unforgettable by Suzuki with Doraemon, the robotic cat character that is loved by many generations.  Doraemon is a popular character, who in his own adorable way, graced the television screens of Filipino families even across Asia. Many will still probably have fresh memories of watching Doraemon on TV, which considered it as part of their everyday habit during the days.  As a result, the fun, carefree, and inspirational character named Doraemon who promises to make everyone’s dream come true has proven to be one of the most influential brands. Every activity always came with positive outcomes in attendees when it came to Doraemon branded events. On the other hand, merchandise items still make their way to the shelves of toy stores across different countries even outside Asia up to this date.  Suzuki Philippines knows that purchasing a vehicle is one of the most memorable moments in a family’s journey. The whole family will be able to experience the convenience of having a new vehicle to take with them to new destinations, adventures, and lasting memories. With this realization, visiting the showroom with your family is the beginning of an enjoyable journey with the “Shall We Drive” Campaign.  In the Philippines, the “Shall We Drive” Campaign will be evident in all Suzuki dealerships starting the month of March. Families, individuals, and motorists alike passing through any Suzuki dealership will spot loveable Doraemon memorabilia nationwide. To add up to the enticing experience, customers can win specialty items in all major Suzuki Philippines activities! It’s going to be a fun whole-year round drive with Doraemon and Suzuki as the Shall We Drive Campaign will be effective from March 2020 to February 2021.   About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph
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Suzuki offers exciting promos for the upcoming launch of the All-New XL7 and the All-New S-Presso
Friday, February 28, 2020

Suzuki offers exciting promos for the upcoming launch of the All-New XL7 and the All-New S-Presso

Manila, Philippines, February 28, 2020--Suzuki Philippines, the pioneer compact car distributor is set to introduce the XL7, and the S-Presso. With its uniquely Suzuki features, the new vehicles are set to exceed the expectations of the modern Filipino family and those who appreciate quality driving experience that cater also to their wants, and not just their needs. The XL7: Bold, Robust, and Dashing Be ready to have that commanding presence as you step out of the XL7 with its bold face and front fenders with garnish that creates a bold and robust styling for the handsome SUV. The model is powered by a 1.5-liter K15B engine and has enough room for seven passengers with just the right leg room even in the third row leaving everyone at ease during long drives, not to mention its flexible seating arrangements. Luggage space is not a problem as you can feel free to take both big and small luggage with a capacity of 153 liters. Take this with you to new adventures. Reserve from March 1-18, 2020 and get a discount of P30,000 from the Php1,068,000.00 price tag. The Athletic and Powerful Profile of the S-Presso The S-Presso champions the perfect fusion of a bold and practical design that takes after Suzuki’s classic SUV trademark look, making the S-Presso a sight to behold that makes heads turn with its athletic profile and tall powerful stance. Inside, the 1.0-liter S-Presso is just as impressive as its exterior profile with its high seat position, providing comfort and convenience in every drive with ample luggage space. Get the S-Presso for Php518,000.00 and with an early reservation promo from March 1-18, 2020, customers may avail the P15,000 discount with just a down payment of P5,000. Visit any of the 77 Suzuki dealerships nationwide to avail of this promo. For more details, visit www.suzuki.com.ph.    About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph
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Suzuki Philippines Fortifies Mindanao Presence,  Breaks Ground For Butuan Dealership Relocation
Monday, February 24, 2020

Suzuki Philippines Fortifies Mindanao Presence, Breaks Ground For Butuan Dealership Relocation

Butuan, Philippines, February 24, 2020 - Suzuki Philippines, the pioneer in compact car distribution remains bullish in its nationwide expansion as it breaks ground for the new and improved Suzuki Auto Butuan, now complete with offerings such as sales, service, and spare parts. Capping last 2019 with 21.17% sales increase, Suzuki Philippines is set to end the month of February with 77 dealerships in total.  Suzuki Auto Butuan is located in Kilometer 3, Baan, Butuan City. Rising in its new location, the Auto house is poised to be a 3s dealership, now with the capability to display and accommodate seven units, an upgrade from its former three-unit display capacity. The new site allows for Suzuki cars and services to be within reach to existing and potential patrons in the area and neighboring towns with a higher quality of integrated service. Suzuki Auto Butuan is owned and managed by Grand Canyon Multi Holdings Inc., which currently manages 11 Suzuki dealerships strategically positioned in progressive cities nationwide. "The relocation of Suzuki Auto Butuan is testament that we are unyielding to our promise of innovation as we offer the Filipino people the experience of the Suzuki Way of Life through our award-winning products and services nationwide,” says Mr. Keiichi Suzuki, Vice President and General Manager for Automobile Division of Suzuki Philippines.  The Suzuki Auto Butuan will be completed, ready, and fully operational by March 2021.  Targeting to ink a total of 77 dealerships nationwide by the end of February, Suzuki Philippines is set to add more milestones in the company’s roster of achievements. These wins continue to prompt the brand to find more avenues to serve its existing and potential customers. SPH is driven to amplify its market on a national scale by consistently championing excellence in the automobile industry rooted from the Suzuki Way of Life.  For more information about Suzuki Philippines and its automobiles, please visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.                                                                                                             About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph
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Suzuki Philippines closes 2019 with 21.17% mark in sales increase
Monday, January 13, 2020

Suzuki Philippines closes 2019 with 21.17% mark in sales increase

MANILA, Philippines. January 9, 2020 – Suzuki Philippines, the pioneer in compact car distribution solidified its strong performance with a 21.17-percent increase covering all four quarters of the past year. The consistent boost in sales was the realization of the company’s aggressive sales and marketing efforts throughout 2019 reflecting their models incuding Ertiga, Vitara, and Celerio as the market’s most enjoyed vehicles for the said year.  “We in Suzuki Philippines are proud to have ended 2019 on a high note. The past year is testament to our accomplishments in our feat to gain the trust of the Filipinos that we are able to give them quality driving experience. As we enter a new year, it is our responsibility to assure our customers that we will continue to be ambitious as we thrive to exceed their expectations through the products and services we offer,” says SPH Director and General Manager for Automobile Division, Keiichi Suzuki.  Following the remarkable performance of the brand, Keiichi Suzuki will now lead the company to new milestones as Vice President and concurrent General Manager of the Automobile Division effective January 1, 2020.    “Last year was a landmark year for us and we share this success with our customers who continue to support our brand as we continuously provide them with more options that cater to their idea of driving in comfort with newer offerings geared toward the fulfillment of our mission,” ends Mr. Keiichi Suzuki.  Ertiga, Vitara, and Celerio hailed as 2019’s top sale drivers  The Ertiga, Vitara, Celerio emerge as the most favored models in the market as Suzuki’s top-selling vehicles. The three models complete the increase of total sales in 2019 with a combined record of 55 percent.  The Ertiga, with 34 percent share of total sales solidifies its spot as market’s first choice. Practical without sacrficing style while offering good engine performance, the Ertiga and the modern Filipino family make a perfect match.  Ending the year with an 11 percent share in the total sales of Suzuki Philippines is the Vitara. This award-winning vehicle is characterized by its bold styling and inner refinement of a full-grown SUV.  Completing the list is the Celerio, with a 10 percent share in total sales. With fuel efficiency among its many reputable features, the hatchback vehicle provides a spacious interior able to sit five passengers which makes it the ideal ride for city trips or long travels. On top of these best sellers is Suzuki’s 4th generation 4x4 model, the All- New Jimny ALLGRIP PRO, that instantly became the brand’s global favorite entry for the year as it provides thrill and excitement to any driving adventure. With its four-wheel drive system with reduction gear, ALLGRIP PRO can satisfy the driving performance required by professionals to instantly respond and manoeuver through difficult terrain. Ending year 2019 with an impressive track record of increase in sales, newly appointed Vice President of Suzuki Philippines Keiichi Suzuki is set for victory as a new year begins with fresh and exciting new products coming in the market. Set to showcase the pioneer compact-car distributor’s innovative efforts to continue to serve the Filipino market, Suzuki stays true to the brand’s promise of quality driving experience with every Suzuki vehicle.  For more information about Suzuki Philippines and its automobiles, please visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.                                                                          About Suzuki Philippines Incorporated  Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors.  Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph
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Suzuki Philippines lets you ride safely, efficiently this holiday season
Tuesday, December 17, 2019

Suzuki Philippines lets you ride safely, efficiently this holiday season

Manila, Philippines. December 17, 2019 – It’s that time of the year again. Besides the Christmas reunions and get-togethers, many Filipinos take advantage of the long holiday to bond with family and friends. A quick getaway or long ride out of town is the perfect opportunity to spend quality time with loved ones and create more memories to last many more Yuletide seasons ahead.  Suzuki Philippines, the country’s pioneer subcompact car distributor, lets you go on that road trip with your dearest ones this Christmas with fuel-efficient vehicles that are not only reliable on the road but are also safe and practical on the budget. With SPH’s well-loved All-New Ertiga and Dzire, you can splurge on the destination, accommodations and food knowing you will save a lot on fuel costs.  These well-loved Suzuki vehicles -- All-New Ertiga and Dzire -- got impressive results during Suzuki’s internal testing which was observed and certified by representatives from Automobile Association of the Philippines (AAP). The fuel economy test run aims to provide accurate and relevant information on how much fuel these Suzuki vehicles consume in realistic driving conditions.  The All-New Ertiga, Suzuki’s top-selling unit and a family favorite, finished with a 20.51km/L performance, which translates to impressive fuel efficiency and engine performance for a seven-seater car. This Suzuki unit guarantees smart fuel consumption while on the road, especially when bustling around the city or even while stuck in the traffic. If the family plans to spend Christmas in Baguio or travel down south to the Bicol region, Suzuki’s All-New Ertiga can definitely make you save gas and drive you safe to your holiday bonding destination.  Another smart choice for a sedan is the Suzuki Dzire, which delivered a 25.81km/L rate during the fuel economy run. There’s nothing to worry if you need to hurry to catch up with relatives or college friends to a grand reunion this Christmas season because Suzuki Dzire can definitely deliver a smooth and fuel-efficient ride. You’re sure to reach your party venue even outside the metro this holiday season in the best style with the Dzire.  Suzuki Philippines’ top-selling vehicles All-New Ertiga and Dzire demonstrate fuel economy without compromising driving efficiency and optimal driving experience. With such strong engine performance and fuel efficiency, Suzuki Philippines guarantees enjoyable, practical and memorable travel with family and friends this holiday season.  For more information about Suzuki visit http://suzuki.com.ph/auto/, like it on https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.   About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and distribution of compact vehicles and outboard motors.  Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph
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