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Suzuki Philippines previews 2019 Jimny at 7th Philippine International Motor Show
Wednesday, November 07, 2018

Suzuki Philippines previews 2019 Jimny at 7th Philippine International Motor Show

MANILA, PHILIPPINES. October 24, 2018 – Suzuki Philippines, the country’s pioneer compact car distributor, demonstrates its continued efforts to innovate and offer Filipinos vehicles that serve as their partners in life, moving with them now and toward the future, with a special preview of the all-new Jimny at this year’s Philippine International Motor Show. SPH showcases its lineup of innovative vehicles and gives a peek into next-generation cars combining fuel economy, distinct styling, and innovative features and functions in line with PIMS 2018’s theme of Future Mobility. The trade event, which runs from October 24 to 28 at the World Trade Center in Pasay City, features the latest and upcoming technologies in the Philippine automotive industry. SPH’s booth underscores not just how the brand has been growing and evolving but also, and more importantly, how its range of innovative vehicles continues to improve to provide the best driving experience now and in the future. Suzuki’s booth presents how the company continues to upgrade its current vehicle lineup to become future-ready vehicles that are compact yet powerful enough to handle Filipinos’ driving needs, in particular in highly urbanized areas. Shuzo Hoshikura, vice president and general manager of Suzuki Philippines for Automobile, shares his excitement for this year’s PIMS. “Suzuki has been for several years now an active participant in the Philippine International Motor Show. PIMS has been a strong platform for us to connect with our supporters much more directly and show them how we continue to upgrade the Suzuki vehicles they have loved. This and the clamor of the local motoring fans, we believe that this event is the perfect avenue for the first preview of the soon-to-be-launched Jimny, which has been one of the hot topics in the local and global motoring industry. We want to give our Filipino supporters an opportunity to check it out for themselves here at PIMS ahead of the official launch,” Hoshikura said. The highlight of SPH’s participation at this year’s PIMS is the most-awaited local appearance of the new Jimny. Amid growing industry clamor surrounding the vehicle and after months of silence on whether the new Jimny will indeed be brought to the Philippines, SPH surprises everyone at PIMS with the special preview of the 4x4 all-new Jimny. The iconic off-roader features a sturdy exterior yet compact dimensions for easier drivability. Its powerful engine can traverse both narrow city streets and rough terrain, making the vehicle an ideal companion for both urban and off-road driving. Well-loved Suzuki vehicles on display Aside from the 4x4 Jimny 2019, visitors to the 7th edition of PIMS are able to get a first-hand experience with Suzuki’s popular vehicles such as the new Swift, new Dzire, new Vitara and Ciaz. SPH showcases the special features and functions of the recently launched all-new Dzire and Swift. Visitors interested in finding out more about Auto Gear Shift (AGS) technology can explore the Dzire. The practical sedan enables automated manual transmission with its AGS functionality, enabling Filipino drivers to enjoy the ease of driving offered by automatic vehicles with the fuel efficiency of manual transmission. The new Swift offers improved driving experience with its maneuverability and stand-out character. Its edgier look and upgraded engine performance suit the style and needs of fun-loving millennials. The new Vitara, 2017 CAGI Car of the Year awardee under the Subcompact Crossover Category, boasts enhanced driving and safety features. Its stylish design also offers optimum personalization to suit drivers’ diverse tastes and requirements. The Ciaz, a top-selling Suzuki brand and the winner of Best Personal Commuter in last year’s 12th C! Magazine Awards, packs an elegant design and spacious interior. On top of these, it features fuel economy and an affordable price that combined make it an ideal subcompact sedan. Exciting booth activities to entertain SPH has lined up exciting activities to entertain guests during the five-day trade event. Popular dance group GForce and rock icon Bamboo raise the energy further during the opening day. Filipino indie-alternative rock band Autotelic will entertain visitors to the booth on the second day of the event while Kris Lawrence will serenade guests on October 26. In line with the 2018 ASEAN Football Federation (AFF) Championship, the SPH booth will feature the Philippine Azkals as part of the AFF Trophy Tour on October 27. The upcoming AFF Suzuki Cup 2018, set for November in Bacolod, will see the Philippine team compete against Singapore on November 13 and against Thailand on the 21st. Sisters group 4th Impact, which rose to fame after their stint in X Factor UK, and Kristel de Catalina, grand winner of Pilipinas Got Talent, will also entertain guests at the SPH booth at PIMS. On the last day of the trade show, the Suzuki Safety Scouts will share their advocacy on road safety. As part of SPH’s efforts to raise awareness about road safety nationwide, the Suzuki Safety Scouts is open to children aged 4 to 14, who besides being an official scout for free will receive traffic safety training, a safety scout uniform and activity books on road safety. Asia’s Soul Supreme KZ Tandingan will also grace the SPH booth on the last day of the 2018 PIMS. The 7th PIMS, organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), aims to bring together the country's leading motoring industry players to present the latest in vehicle releases, services and cutting-edge technologies. Exhibit areas open at 10AM and close at 9PM. For more information about Suzuki Philippines and Suzuki at the Philippine International Motor Show 2018, please visit suzuki.com.ph/auto/ and like them on www.facebook.com/SuzukiAutoPH, twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph. About Suzuki Philippines Incorporated Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph ###
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Suzuki AutoFest 2018 toasts to better riding experience, reaches more cities
Wednesday, October 17, 2018

Suzuki AutoFest 2018 toasts to better riding experience, reaches more cities

MANILA, Philippines (September 28, 2018) – Pioneer subcompact car distributor Suzuki Philippines (SPH) brings its annual Auto Festival (AutoFest) to the most-visited malls and shopping centers around the country, showcasing the brand’s wide range of best-selling and award-winning vehicles to even more Filipinos. The fourth Suzuki AutoFest, which kicked off at Robinsons Butuan last July 7, was themed “Drive the Moment” to encourage everyone to make the most out of every driving experience by steering each moment to a more positive outcome. “We at Suzuki Philippines always have a positive outlook in all our endeavors, something that has been an effective driving force in our every success. We are very blessed to have a team that imbibes this positivity, and we wish to share this way of life to every Filipino through the series of AutoFests we deploy nationwide,” shared Suzuki Philippines Vice President and General Manager for Automobile Shuzo Hoshikura. AutoFest exhibits The Suzuki AutoFest extravaganza features the brand’s most-valued vehicles— the multifunction 7-seater Ertiga, the multi-awarded subcompact sedan Ciaz, the bold and relentless 4x4 Jimny, the well-loved hatchbacks Alto and Celerio, and the stylish SUV all-New Vitara. The recently launched all-new Dzire and Swift also take the spotlight at the annual road show. The practical sedan Dzire features Auto Gear Shift (AGS) technology, which enables automated manual transmission while the new Swift provides improved driving experience with its maneuverability and stand-out character. Sales representatives are present to address client inquiries on displayed Suzuki vehicles. There are also exclusive deals and on-site bank loan consultancy and application with SPH’s official bank partners offered to Suzuki patrons in every mall show. The two-day activity includes fun and learning activities for the customers and their families to enjoy. In line with SPH’s advocacy of raising awareness on road safety nationwide, the Suzuki Safety Scouts campaign runs concurrent with the road show. Kids 4 to 14 years old may register for free in the caravan to become an official Suzuki Safety Scout. They will be given a traffic safety training so they can encourage and promote road safety to their families during trips. They will also receive road safety activity books and their own safety scout uniformSuzuki Philippines celebrates its annual AutoFest at the country's most-visited malls featuring its awesome line-up of vehicles and exciting activities for families.. Since the campaign’s launch and first public appearance at the Manila International Auto Show (MIAS) early this year, over 500 Suzuki Safety Scouts have joined the advocacy. AutoFest schedules After the successful launch at Robinsons Butuan, the Suzuki AutoFest 2018 also toured the cities of Tarlac, Cebu and Baliwag in the recent months. To reach even more Filipinos, the road show will continue until January of next year, with various appearances in Luzon, Visayas and Mindanao. Suzuki Philippines invites everyone to visit the extravaganza at your favorite malls on the following dates: September 29-30, 2018 – SM Muntinlupa October 6-7, 2018 – SM Davao October 13-14, 2018 – TriNoma December 1-2, 2018 – SM Clark “I would like to thank everyone who participated and supported our AutoFest in Butuan, Tarlac, Cebu, Bohol and Baliwag. We are most grateful for your warm welcome. The continued patronage of our valued patrons is what inspires us to step up our efforts and improve our products and services. I would like to invite everyone to join us celebrate the AutoFest and visit our exhibits at the malls near you to experience the Suzuki way of life. We at SPH are all looking forward to bonding with you,” said Suzuki Philippines Vice President and General Manager for Automobile Shuzo Hoshikura. For more information about Suzuki Philippines and its automobiles, visit http://suzuki.com.ph/auto/, like it on www.facebook.com/SuzukiAutoPH and https://twitter.com/SuzukiAutoPH, and follow on Instagram at @suzukiautoph. About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility and innovation, and has created a heritage of trust and reliability. www.suzuki.com.ph   ###
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Suzuki Philippines officially inaugurates 3S dealership in Davao
Friday, August 31, 2018

Suzuki Philippines officially inaugurates 3S dealership in Davao

Davao, Philippines. August 31, 2018 – Committed to delivering top-quality products and services to more Filipinos around the country, pioneer compact car distributor Suzuki Philippines (SPH) celebrates the official inauguration of Suzuki Auto Davao. The brand now holds a total dealership network of 71 which composes of 44 3S and 27 satellite outlets. (L-R) Grand Canyon Multi-holdings, Inc. Vice President for Operations Lorenz Aguilar, Grand Canyon Multi-holdings, Inc. President Jan Andrew Po, SPH Vice President and General Manager for Automobile Shuzo Hoshikura, Vice President for Industry Davao Chamber of Commerce Belinda Torres, Grand Canyon Multi-holdings, Inc. Chairman Peter Po and Grand Canyon Multi-holdings Comptroller Head Caroline Po celebrate the grand opening of Suzuki Auto Davao. Suzuki Auto Davao, which became operational in 2016, is under the supervision of Grand Canyon Multi-holdings, Inc., which currently owns a total of 10 Suzuki dealerships around the country, including the recently inaugurated Suzuki Auto Calamba. The company is gearing up for more soon-to-rise Suzuki dealerships such as Suzuki Auto Pangasinan. “We at Suzuki Philippines are very grateful for the partnership we have with Grand Canyon Multi-holdings. They contribute to many of the milestones we have achieved, and we share these successes with them. The support of reliable partners such as Grand Canyon continues to inspire us to persevere in serving more Filipinos,” SPH Vice President and General Manager for Automobile Shuzo Hoshikura shared. Suzuki Auto Davao is located in the economic zone of Davao City, along Km. 9 Bo. Pampanga, Barangay Sasa. Since its opening, the spacious 819 square meter dealership of Suzuki Auto Davao has been consistently posting sales growth, in part because of the competitive economic growth of its host city. It also features the most-loved Suzuki units, including the recently launched sedan, the all-new Dzire, and a crowd favorite, the Suzuki Swift. “Because of Davao City’s promising economic climate, Suzuki Auto Davao rapidly expanded its services and product offerings in just two years, allowing us to serve even more Davaoeños. We are confident of further sales growth given the city’s fast-growing economy, which opens a lot of opportunities in different sectors and industries including transportation,” shared Grand Canyon Multi-holdings President Jan Andrew Po. With the back-to-back dealership inaugurations and groundbreakings, Suzuki Philippines is determined to penetrate more local economic zones and share the Suzuki Way of Life with more Filipinos. For more information on the Suzuki Auto Dealerships,  please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.   About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph   ###
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Suzuki Philippines enjoys strong H1 2018 sales
Tuesday, July 31, 2018

Suzuki Philippines enjoys strong H1 2018 sales

MANILA, Philippines. July 31, 2018 – Riding on back-to-back strong sales performance for the first two consecutive quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) concludes the first half of 2018 with 6 percent growth in unit sales over the same period last year. Aggressive marketing and expansion initiatives enabled SPH to overcome the challenges that beset the local automotive industry in recent months, foremost of which was the first-phase implementation of the Tax Reform for Acceleration and Inclusion (TRAIN) Law. Despite the 12 percent decline in sales performance for the entire local automotive industry compared with last year, SPH posted 6 percent growth in sales to secure the top 7th rank in the market. The brand penetrated various regions and strengthened its presence in key growth areas, in particular outside the National Capital Region, to extend the successes enjoyed during the first quarter of the year. “The implementation of the TRAIN Law challenged the whole automotive industry, which led us to undertake concrete steps to make sure the Suzuki brand stays relevant and maintain its strong performance,” shared SPH Vice President and General Manager for Automobile Shuzo Hoshikura. “We are humbled to see our hard work paying off, allowing us to close the first half of the year with back-to-back successes. These accomplishments inspire and embolden our team even more to push forward to achieve our goals for the rest of the year,” he added.   Top sales drivers Suzuki Philippines is known for quality vehicles that cater to the varying lifestyles and needs of Filipinos. Consistent with their performance during the first quarter of 2018, the Ertiga, Celerio, Vitara and Ciaz drove Suzuki sales in Q2. The four well-loved units combined accounted for more than 70 percent of H1 2018 sales. The 7-seater family vehicle Ertiga remains the top-selling Suzuki vehicle in this year’s lineup with a 33 percent share of sales. Its spacious interior and power and cost efficiency appeal to Filipino families seeking utmost functionality and comfort. Following Ertiga are the two award-winning Suzuki units, Celerio and Vitara, with 14 percent and 13 percent share of sales, respectively. The Celerio hatchback, the Best Value-for-Money awardee in the standard mini category in last year’s Auto Focus People’s Choice Awards (AFMCA), boasts a light compact body that delivers a smooth and efficient drive perfect for city driving. Meanwhile, the Vitara, 2017 CAGI Car of the Year awardee under the Subcompact Crossover Category, offers Filipino drivers enhanced driving and safety features in a stylish design that lets millennials achieve optimum personalization for their vehicle. Ciaz, the best personal com­­muter awardee in last year’s 12th C! Magazine Awards remains a top-selling Suzuki brand. Its elegant design, excellent fuel economy, spacious interior and affordable price enable the car to stand out in the B-segment category, making the subcompact sedan a significant contributor to Suzuki’s sales   Intensive expansion initiatives and product launches SPH gears up for even more vigorous marketing and expansion efforts for the rest of the year. More product launches are in the pipeline, as are dealership openings and other marketing strategies, all building up on the achievements of the first half and aimed at further boosting industry presence. SPH introduced to the Philippine market last June two much-awaited Suzuki vehicles, the all-new Dzire and Swift, equipped with improved technology and safety features. The new Dzire brings the latest of Suzuki’s technology, the Auto Gear Shift (AGS), which is a first in the local market. The AGS offers Filipino drivers a manual transmission without a clutch pedal, ready to give the fuel efficiency and drive of manual transmission and the convenience of automatic transmission. The new Swift returns with an edgier look and upgraded engine performance to suit the style and needs of fun-loving millennials. “We are more than grateful to the Filipino market for their warm welcome of the new Dzire and Swift. We can’t wait to see how these two cars will contribute to our sales in the remaining months of the year,” said Hoshikura. “The launch was, in part, made successful by the continued support of our partners who helped generate a loud buzz in the industry. We are thankful, particularly to the media and bankers who participated in the test drive of the new Dzire held a few weeks before the launch.” SPH has inaugurated 4 dealerships so far this year, bringing the total number of Suzuki nationwide dealerships to 71. Now with outlets in key growth areas such as Calamba, Laguna and Calasiao, Pangasinan, the company further strengthens its influence in the market, bringing the Suzuki Way of Life closer to more Filipinos. “We are continuously developing marketing strategies to better serve the market, especially in areas outside Metro Manila. We are hoping to reach more regions in the months to come,” added Hoshikura. For more information about Suzuki Philippines and its automobiles, please visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.                                                                                                                     ###   About Suzuki Philippines Incorporated Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph.
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Suzuki Philippines advances expansion initiatives outside Metro Manila
Wednesday, July 11, 2018

Suzuki Philippines advances expansion initiatives outside Metro Manila

Manila, Philippines. July 11, 2018 – Pioneer compact car distributor Suzuki Philippines (SPH) further strengthens its market presence outside Metro Manila with back-to-back expansion initiatives in the CALABARZON and Ilocos regions. Following the successful introduction of the two latest additions to the Suzuki automobile lineup, the all-new Dzire and Swift, SPH continues to drive forward in the competitive automobile industry by adding two dealerships to its growing network, the Suzuki Auto Calamba and Suzuki Auto Calasiao. “We are very grateful for the positive market response to the Suzuki brand this first half of the year. As I promised during the launch of the new Dzire and Swift, Suzuki Philippines will be even more aggressive in achieving our targets for the remaining months of 2018. The team has laid out a roadmap to make sure that our growth initiatives are not only sustained but accelerated. So we will continue expanding our product lineup and dealership network to be able to offer best-value products and services,” said SPH Vice President and General Manager for Automobile Shuzo Hoshikura. (L-R) SPH Assistant General Manager Cecil Capacete; Grand Canyon Multi-holdings, Inc. VP for Operations Lorenz Aguilar; SPH Vice President and General Manager for Automobile Shuzo Hoshikura, together with Calamba City Mayor Timmy Chipeco, Grand Canyon Multi-holdings, Inc Chairman Peter Po, Grand Canyon Multi-holdings, Inc Comptroller Caroline Po; lead the inauguration of the new Suzuki Auto Calamba. Suzuki Auto Calamba 3S grand opening Suzuki Auto Calamba, which has been serving as a sales dealership catering to Filipino motorists in the Laguna area since October 2016, is expanding its thrust to serve as a 3S (Sales, Spare Parts and Service) dealership of the Suzuki network with a grand opening this July 11, Wednesday. SPH has always been keen to strengthen the brand’s base in the province of Laguna, particularly in Calamba City, one of Laguna’s most-populated and first-class cities, which is a key growth area. Calamba’s strong economic potential and fast-growing business and investor environment would provide great opportunities for SPH to serve even more Filipinos. The recently inaugurated 1,270-square-meter-wide 3S dealership lies on a 3,100-square-meter lot along the Kilometer 53 Pan-Philippine highway, Calamba City, Laguna. It boasts a vast showroom that can fit six display units while the five service bays can accommodate even more units. Strategically built in the middle of the premiere industrial capital outside of Metro Manila, the Suzuki Auto Calamba is expected to further boost the sales and services of SPH. (L-R) SPH Assistant General Manager Cecil Capacete, Grand Canyon Multi-holdings, Inc. Managing and Finance Director Robert Po, SPH Vice President and General Manager for Automobile Shuzo Hoshikura, Grand Canyon Multi-holdings, Inc. Chairman Peter Po and Calasiao City Mayor Arman Bauzon celebrate the ground-breaking of the soon-to-rise Suzuki Auto Pangasinan in Calasiao. Suzuki Auto Calasiao groundbreaking Last July 9, SPH breaks ground for a new dealership in the Ilocos Region, the Suzuki Auto Calasiao. The developing city is strategically located at the heart of Pangasinan with major roads connecting it to nearby similarly economic thriving cities of Dagupan and San Carlos. The new dealership, which will measure 1,000 square meters wide, will rise along the busy Judge Jose De Venecia highway extension, Banaoang, Calasiao. The project will be the 7th 3S dealership to be built with Grand Canyon Multi-holdings, Inc. and will be the 11th dealership under the group’s supervision. “We deeply appreciate the trust of Suzuki Philippines in our management over the years. We witnessed how SPH grew in the market and how receptive the Filipinos are of its services and products. We hope that our brand and SPH will continue to grow as we strengthen the partnership we have established,” shared President Andrew Po. “The launch is just the beginning. We strongly believe that SPH will become a more significant and competitive player in the industry because of our amplified marketing efforts and strengthened partner and customer base nationwide,” added Hoshikura. For more information on the Suzuki Auto Dealerships,  please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.   About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph
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Suzuki PH launches the all-new Dzire and Swift
Wednesday, June 27, 2018

Suzuki PH launches the all-new Dzire and Swift

Manila, Philippines. June 27, 2018 – Pioneer compact car distributor Suzuki Philippines (SPH) closes the first half of the year with the back-to-back launch of the much-anticipated all-new Dzire and Swift. Committed to offering Filipinos the latest automotive technology, Suzuki Philippines unveils top-class upgrades for the sedan and hatchback to ensure optimum driving experience. The grand launch, held at Marriott Hotel, Pasay City and attended by over 500 media, bankers and dealers nationwide, introduces not only the latest upgrades on two of Suzuki’s popular vehicles but also the revolutionary Japanese technology behind these newest innovations. “We are grateful for the strong support we continue to receive from the Filipino market, particularly during the first months of the year. As testament of our commitment to delivering only the best-quality products and services, we at Suzuki Philippines are more than happy to finally share with everyone the all-new Dzire and all-new Swift equipped with the latest of our innovative technology. I am optimistic that these latest product offerings will drive SPH to new milestones, all while staying true to the goal of sharing with more Filipinos the Suzuki Way of Life,” shared SPH Vice President and General Manager for Automotive Shuzo Hoshikura. All-New Dzire: The sedan to look out for Designed for wise and practical millennials and young professionals, the all-new Dzire is a comfortable sedan in a compact body with advanced technology and features to enhance the driving experience. It packs the Auto Gear Shift (AGS) technology, which combines the fuel efficiency of a manual transmission and convenience of an automatic transmission. A revolutionary first in the Philippines, the AGS technology is an automated manual transmission featuring an Intelligent Shift Control Actuator that automatically operates the clutch and shifting operation. It allows for smooth automated gear changes or shifting from manual transmission without having to step on the clutch pedal and operate a shift lever, thus, ensuring precise gear shifting based on vehicle speed. A fusion of practicality and style, the new Dzire is lower and wider than the previous model. The compact body makes the sedan light and easy to take on any city adventure yet sports a sleek and confident style. The larger boot capacity ensures there is enough space for luggage for a business trip or quick getaway. All-New Swift: Award-winning hatchback The all-new Swift boasts a daring transformation while retaining old features that Filipinos loved—strong shoulders, blacked-out A-pillars for wrap-around windows, dynamic side-window treatment and distinctive vertically arranged lamps. These are complemented by a black interior with a white pearl accent and a dimple pattern to create a fresher look. To emphasize the sporty and confident look, the well-loved hatchback is now shorter, lower and wider with a muscular structure. The compact dimensions guarantee easy handling but do not compromise comfort. The vehicle’s luggage space has been expanded by 54L for more storage capacity than the previous model. To deliver superior fuel efficiency, the new Swift adopts continuously variable transmission (CVT), which makes driving smoother and gear change shock-free for better acceleration at low speeds and improved fuel economy at high speeds. Top-tier performance and safety Both the upgraded Dzire and Swift boast Suzuki’s new-generation platform, HEARTECT. The continuous frame resulting from the comprehensive overhaul of the vehicles’ underbody structure and component layout increases underbody stiffness. The highly rigid yet light body helps improve vehicle performance. The new smooth curving form also effectively disperses impact energy throughout the car body in case of a collision. Both vehicles’ structure is specially designed to feature Total Effective Control Technology to absorb impact and mitigate injury in case of a pedestrian accident. They are equipped with dual airbags for maximum passenger protection. “We introduced a new- generation platform and engineered a completely new chassis, body structure and powertrain with a new body structure. We set out to create a car that would let people experience a new level of excitement like never before! The instant they see it, the instant they get inside and the instant they step on the accelerator,” said Masao Kobori, Chief Engineer of the all-new Suzuki Dzire and Swift. Models and pricing The all-new Dzire comes in two variants: the GL MT and GL+AGS. The GL MT is available in Premium Arctic White, Metallic Silky Silver and Premium Midnight Black colors and lists at P638,000 SRP. The GL+AGS variant comes in Premium Oxford Blue, Premium Sherwood Brown, Premium Arctic White, Premium Midnight Black and Metallic Magma Gray colors and has an SRP of P698,000. The well-loved Swift has three variants: the GL MT priced at P755,000, GL CVT at P799,000 and the GLX CVT at P899,000.The six color options of the hatchback — Speedy Blue Metallic, Fervent Red, Pure White Pearl, Premium Silver Metallic, Mineral Gray Metallic and Super Black Pearl — allow riders to reflect their individuality and personality better. For more information on the Suzuki Auto Dealerships,  please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph.
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Suzuki All-New Dzire Finally Hits The Road
Monday, June 04, 2018

Suzuki All-New Dzire Finally Hits The Road

The all-new Suzuki Dzire is put to test by motoring editors at the Batangas Racing Circuit led by Suzuki Philippines Vice President and General Manager for Automobile Shuzo Hoshikura, Assistant General Manager Cecil Capacete and the rest of the SPH marketing team. Manila, Philippines. June 4, 2048 – After driving curiosity with its successful public debut at the Manila International Auto Show (MIAS) last April, the all-new Dzire was finally put to test by motoring media editors at the Batangas Racing Circuit last June 4 and 5. Suzuki Philippines (SPH) gave editors of top-tier publications the opportunity to take the all-new Dzire on a 3.7km drive to experience first-hand the latest technology offering of SPH, the Auto Gear Shift (AGS). A revolutionary first in the Philippines, the AGS technology combines the convenience of automatic transmission and the fuel efficiency of manual transmission. “It is with pride that we share with Filipinos the latest technology of the Suzuki brand through the all-new Dzire with Auto Gear Shift. After seeing how enthusiastic the local market is about our product and service offerings, particularly this first quarter of 2018, we at Suzuki Philippines became even more inspired to pursue even more strongly our goal of sharing the Suzuki Way of Life with more Filipinos,” said SPH Vice President and General Manager for Automobile Shuzo Hoshikura. The test-drive is aimed at introducing the and sharing the skill driving technique using the AGS technology to media representatives. About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph
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Suzuki Philippines strengthens market footprint in Southern Luzon
Thursday, May 24, 2018

Suzuki Philippines strengthens market footprint in Southern Luzon

Manila, Philippines. May 24, 2018 – Pioneer compact car distributor Suzuki Philippines (SPH) fortifies its market footprint in Southern Luzon with a new dealership, Suzuki Auto Batangas. Strategically located along the diversion road in Barangay Balagtas, Batangas City, the new dealership opened last May 24 and is expected to boost Suzuki’s presence and influence in the area. Much like the recently inaugurated Suzuki Auto Taytay, Suzuki Auto Batangas is categorized as a 3S dealership covering sales, spare parts and services “After reaching a great milestone this first quarter with the highest sales growth achieved so far by SPH, the whole team became even more inspired to build on our efforts and exceed our previous performance. The relentless support of our valued customers and Suzuki partners motivates us to further improve our services to better serve the Filipino community,” shared SPH Vice President and General Manager for Automobile Shuzo Hoshikura. Suzuki Auto Batangas is owned by Shaw Motor Plaza Corporation under the direct management of President Felix K. Limcaoco III. The new outlet marks the 40th 3S dealership in the country, which brings to 70 the total number of Suzuki Automobile dealerships nationwide to date. The new dealership features the well-loved Suzuki units Ciaz and Jimny, the all-time favorite hatchbacks Celerio and Alto, the life utility vehicle Ertiga and the recently launched all-new Vitara. The dealership has 1400 square meters in total floor area with a 6-vehicle showroom display to accommodate more Batangeño motorists and their automotive needs. “We are happy to be in partnership with Suzuki Philippines and have only positive expectations for our 3S dealership in Batangas. Suzuki vehicles are easy to market because of their unique feature upgrades and top-of-class quality. The growing economy of Batangas City will also help us quickly establish a following for our new dealership,” said Limcaoco III.Suzuki Philippines believes that penetrating key growth areas outside Metro Manila will not only broaden the company’s market reach but also, and more importantly, help it realize its goal of sharing the Suzuki Way of Life with more Filipinos. For more information  on the Suzuki Auto Dealerships,  please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph. About Suzuki Philippines Incorporated  Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph
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Suzuki PH broadens reach in Eastern Luzon with Suzuki Auto Taytay
Tuesday, May 08, 2018

Suzuki PH broadens reach in Eastern Luzon with Suzuki Auto Taytay

Suzuki Auto Taytay is equipped with a built-in café and a kiddie corner for better customer experience. Manila, Philippines. May 8, 2018 – Pioneer compact car distributor Suzuki Philippines (SPH) continues to strengthen its foothold in the country with the inauguration of Suzuki Auto Taytay in Eastern Luzon. Initially a 1S satellite showroom in SM Taytay handling only sales, the new 3S dealership now serves as a one-stop shop that also offers spare parts and service. The opening of Suzuki Auto Taytay comes on the heels of a successful first quarter for the company, which posted the highest year-to-date vehicle sales increase in the entire local automotive industry. Shuzo Hoshikura, SPH vice president and general manager for Automobile, has only positive outlook for the company for the months ahead. “We at Suzuki Philippines are grateful for the continued success we have been reaping these past years. All these are because of the constant support of our beloved customers and partners. As said before, SPH will be more assertive in reinforcing our market presence, especially outside Metro Manila, to reach more Filipino motorists across the Philippines. We will continue to exhaust all strategies and resources to be able to deliver to our valued customers only the best-quality products and services,” shared Hoshikura. Suzuki Auto Taytay: 3S with value added The Suzuki Auto Taytay was officially inaugurated last April 27, but it has been in operation since August last year. The 37th 3S Suzuki Automobile Dealer to date, the Taytay dealership offers motorists one-stop-shop assistance covering sales, spare parts and services to meet all their vehicle needs. The dealership features the first ever built-in café to provide customers with a place to relax or eat while they wait for their purchased Suzuki unit or for the vehicle to be serviced. The kiddie corner, which is present in all Suzuki dealerships, is likewise available. These deviations from traditional dealership setups are part of Suzuki’s efforts to provide clients with the best customer service and experience.(L-R) SPH Assistant General Manager Cecil Capacete; ETNA Motors, Inc. and Mt. Sinai Motors Corp. Managing Director Romina Theresa Bustamante; ETNA Motors, Inc. and Mt. Sinai Motors Corp. President Anthony Cheng; SPH Vice President and General Manager for Automobile Division Shuzo Hoshikura; SPH Assistant to the General Manager Kennosuke Ouchi; ETNA Motors, Inc. and Mt. Sinai Motors Corp. Executive Vice President Mike Ang Tan during the inauguration of Suzuki Auto Taytay.  Strategically located along the Manila East Road, Barangay San Juan in Taytay Rizal, Suzuki Auto Taytay brings well-loved Suzuki vehicles and services more accessible to drivers and residents in the area. Anthony N. Cheng, president of the ETNA Motors, Inc. and Mt. Sinai Motors Corp., which manages the Suzuki Auto Taytay, is optimistic for the dealership. “Since we started our operations middle of last year, Suzuki Auto Taytay has been performing well. Its location is a great factor, especially as more investors and traders move to Taytay, partly in response to the gradual shift in the city from agricultural to commercial and industrial. As such, we expect to maintain, if not improve, the performance of the dealership going forward.” For more information  on the Suzuki Auto Dealerships,  please visit http://suzuki.com.ph/auto/ and like it on www.facebook.com/SuzukiAutoPH, https://twitter.com/SuzukiAutoPH and follow on Instagram at @suzukiautoph. About Suzuki Philippines Incorporated Suzuki Philippine Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycle and distribution of compact vehicles. Suzuki has established its reputation worldwide for quality, versatility, and innovation and has created a heritage of trust and reliability. www.suzuki.com.ph
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